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This is an archived syllabus from 2019-2020

MATS21702 2019-2020 syllabus

Course lecturer: not assignedAdditional staff: view all staff
Timetable
SemesterEventLocationDayTimeGroup
Sem 2 w19-22,24-26,32 Lecture Sackville Street C53 Mon 09:00 - 10:00 -
Sem 2 w20-22,24-27,31 INDEPENDENT STUDY Sackville Street F3 Thu 12:00 - 13:00 -
Sem 2 w20-22,24-27,31 INDEPENDENT STUDY Sackville Street F3 Fri 13:00 - 14:00 -
Sem 2 w20-22,24-25 TUTORIAL Sackville Street F3 Wed 12:00 - 13:00 -
Sem 2 w26 TUTORIAL Sackville Street F3 Mon 11:00 - 12:00 -
Sem 2 w26 TUTORIAL Sackville Street F3 Wed 12:00 - 13:00 -
Sem 2 w31 TUTORIAL Sackville Street F3 Mon 11:00 - 12:00 -
Sem 2 w31 TUTORIAL Sackville Street F3 Wed 12:00 - 13:00 -

Syllabus unknown to Campus Solutions

No information is held in Campus Solutions for this syllabus.

Learning outcomes

Reading list

TitleAuthorISBNPublisherYear
nullAaker, DavidnullUniversity of California, Graduate Schools of Business Administration.1996-04-01
nullde Chernatony, Leslie ; Dall'Olmo Riley, FrancescanullMCB UP Ltd1998-12-01
Understanding digital marketing : marketing strategies for engaging the digital generation Ryan, Damian, author.9780749478445Kogan Page Ltd2016
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly Scott, David Meerman.9780470547816Wiley2010.
Designing brand identity : an essential guide for the whole branding team Wheeler, Alina. author.nullJohn Wiley & Sons, Inc.2013
Fundamentals of BrandingMelissa Davis2940373981AVA Publishing; 1st edition12 Oct. 2009
Promoting FashionBarbara Graham9781786272157Laurence King Publishing20 Aug. 2018
nullDion, Delphine ; Mazzalovo, GĂ©raldnullElsevier Inc.2016-12