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COMP40922: Business Feasibility Study (2010-2011)

This is an archived syllabus from 2010-2011

Business Feasibility Study
Level: 4
Credit rating: 20
Pre-requisites: MSEC40001
Co-requisites: No Co-requisites
Lecturers: Martin Henery
Course lecturers: Linda Brackenbury

Martin Henery

Additional staff: view all staff
Timetable
SemesterEventLocationDayTimeGroup
Sem 2 P4 PERSONAL Fri 09:00 - 17:00 -
Sem 2 P4 PERSONAL Thu 09:00 - 17:00 -
Sem 2 P4 PERSONAL Wed 09:00 - 17:00 -
Sem 2 P4 PERSONAL Mon 09:00 - 17:00 -
Sem 2 P4 PERSONAL Tue 09:00 - 17:00 -
Assessment Breakdown
Exam: 0%
Coursework: 100%
Lab: 0%

Introduction

The learning strategy underpinning this module is that of enquiry based learning (EBL) which involves students directing their own lines of enquiry, seeking out relevant evidence and taking responsibility for analysing and presenting it appropriately. Students will undertake a real life open-ended problem, which is to establish the commercial potential of a business idea which they will demonstrate through the development of a business report and a presentation to a panel. A key component of the business report will be a business plan.

There are no formal lectures, tutorials or seminars as students will already be familiar with the purpose of a business plan and of the process behind its development. An effective business plan is based on sourcing good information, which is never easy to find as it is unlikely to exist in just one place and then exercising good judgement, in piecing together information, analysing it and then acting upon it.

Students will be strongly encouraged to refer back to theory to shape their actions but will be equally encouraged to put that knowledge into practice and test their conclusions and findings in a real-world context. To ensure that this is the case they will be directed to identify and make contact with, industry / business experts, practitioners, potential customers, partners and so on. It is expected that these interactions will lead to a range of issues some of which may be quite complex to deal with. A variety of assessed activities will ensure that many opportunities will be provided for the students to review and reflect on these issues and constantly re-evaluate planned actions and pre-determined objectives.

Group working will be supported through weekly meetings with a tutor as well as access to a range of resources via Blackboard. The students will be based at the MEC Business Creation Unit located in the Zochonis building where they will have access to expert advice and support, individual workstations, use of a printer and a number of meeting rooms.
Each week one of the team will take on the role of project manager. They will present an update of the progress achieved so far as well as an action plan for the following week. Each member will be responsible for undertaking a number of tasks and feeding back their findings to the rest of the team. Together, the team will evaluate and assimilate those findings and reflect on whether they are still on course or whether they need to modify planned activities and / or objectives.

In the final week the team will submit their business plan which will be followed by a group presentation to a panel. Through an individual reflective report, each student will have an opportunity to reflect on the panel feedback to their business presentation and plan as well being able to review and discuss the work carried out over the course of this unit as well as on individual and team performance.

Aims

The programme unit aims to allow students to:
- undertake an in-depth business feasibility study of a real life business opportunity supported by the knowledge gained in MSEC40001

- research, produce and a present a business case, in the form of a business report and a presentation to a panel, which demonstrates the commercial potential for an idea of their own devising

- Reflect on the process undertaken by both themselves and their team in the development and presentation of their chosen business concept in order to identify opportunities for personal development

Programme outcomeUnit learning outcomesAssessment
G1Recognise, identify and undertake the process for developing an effective business plan.
  • Individual coursework
  • Group coursework
G1Apply the tools and techniques needed to establish the commercial potential of an idea.
  • Individual coursework
  • Group coursework
G2Research, analyse and evaluate information from a variety of sources in order to improve decision making.
  • Individual coursework
  • Group coursework
G2Analyse, evaluate and communicate the commercial potential of a business opportunity.
  • Individual coursework
  • Group coursework
G2Reflect upon personal strengths and weaknesses in the context of project work and be aware of how this information can be used.
  • Individual coursework
  • Group coursework
G3Develop useful networks needed to access required resources.
  • Individual coursework
  • Group coursework
G3Develop and present an effective business plan.
  • Individual coursework
  • Group coursework
G3Identify and capture resources necessary for evaluating, developing and implementing a project.
  • Group coursework
  • Individual coursework
G4Utilise creative problem solving skills.
  • Individual coursework
  • Group coursework
G4Plan and prioritise work load and work effectively in both teams and as an individual.
  • Individual coursework
  • Group coursework
G4Reflect on individual and team performance as a basis for personal development.
  • Individual coursework
  • Group coursework
G4Develop, structure and communicate ideas effectively.
  • Individual coursework
  • Group coursework
G4Identify, gather and process information from a variety of sources.
  • Individual coursework
  • Group coursework

Syllabus

The learning strategy underpinning this module is that of enquiry based learning (EBL) which involves students directing their own lines of enquiry, seeking out relevant evidence and taking responsibility for analysing and presenting it appropriately. Students will undertake a real life open-ended problem, which is to establish the commercial potential of a business idea which they will demonstrate through the development of a business report and a presentation to a panel. A key component of the business report will be a business plan.

There are no formal lectures, tutorials or seminars as they will already be familiar with the purpose of a business plan and of the process behind its development. An effective business plan is based on sourcing good information, which is never easy to find as it is unlikely to exist in just one place and then exercising good judgement, in piecing together information, analysing it and then acting upon it.

Students will be strongly encouraged to refer back to theory to shape their actions but will be equally encouraged to put that knowledge into practice and test their conclusions and findings in a real-world context. To ensure that this is the case they will be directed to identify and make contact with, industry / business experts, practitioners, potential customers, partners and so on. It is expected that these interactions will lead to a range of issues some of which may be quite complex to deal with. A variety of assessed activities will ensure that many opportunities will be provided for the students to review and reflect on these issues and constantly re-evaluate planned actions and pre-determined objectives.

Group working will be supported through weekly meetings with a tutor as well as access to a range of resources via Blackboard. The students will be based at the MEC Business Creation Unit located in the Zochonis building where they will have access to expert advice and support, individual workstations, use of a printer and a number of meeting rooms.
Each week one of the team will take on the role of project manager. They will present an update of the progress achieved so far as well as an action plan for the following week. Each member will be responsible for undertaking a number of tasks and feeding back their findings to the rest of the team. Together, the team will evaluate and assimilate those findings and reflect on whether they are still on course or whether they need to modify planned activities and / or objectives.

In the final week the team will submit their business plan which will be followed by a group presentation to a panel. Through an individual reflective report, each student will have an opportunity to reflect on the panel feedback to their business presentation and plan as well being able to review and discuss the work carried out over the course of this unit as well as on individual and team performance.

Reading List

There are no formal recommendations aside from the guidance notes and other material which will be available on the Blackboard site for this unit. Students will be encouraged to refer back to previous course material e.g. MSEC40001 or even subject specific course material they have encountered during their studies at university. They will also be expected to use on-line resources, the library facilities (general and business sections) as well identifying and utilising their own primary sources.

Eddie Davis Library - http://www.mbs.ac.uk/corporate/libraryservices/electronic-resources.aspx

A-Z guide to Business & Management databases.
http://www.mbs.ac.uk/corporate/libraryservices/documents/BusinessandManagementDatabaseGuide_000.pdf